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The platform is rolling out a updated setting that enables them to cut down on the volume of AI-created media appearing in their timelines. This initiative comes as the company revealed that it now features more than 1 thousand million AI-generated clips.

Testing and Rollout

The new functionality is in a pilot phase over the following weeks before a global rollout. This development aligns with a rise in content created by AI, fueled by new video-generation tools.

AI Proliferation Online

Recent reports that almost 10% of the most rapidly expanding video streams on a competing service only show clips produced artificially. A large amount of this output is classified as low-quality AI content, a label for poor-quality, factory-style content that is frequently illogical or dreamlike.

Based on user feedback that a lot of users like content made with AI tools, ranging from computer-generated images to informative clips, and we want to give people the ability to adjust the amount of that, based on their own likes,” commented a spokesperson.

Scale of AI Content

The platform disclosed that there are now over a billion videos on its app tagged as made with AI. Collectively, over 100 m videos are uploaded to the service daily, making AI content a minor portion of its complete catalog.

Customizing Your Feed

Members will be in a position to reduce or increase the amount of AI-generated videos they see by accessing the content preference feature in the application and picking AI-made media. Further subjects that can already be adjusted under the tool include current affairs, fashion, beauty, and dance.

AI Disclosure Rules

The platform’s rules oblige users to tag “realistic” AI-generated content, and it prohibits dangerous deepfakes of celebrities or emergencies. Any believable AI-generated clip that is without a tag can be taken down under its terms of service.

Furthermore, the platform will henceforth add an artificially created watermark to content created with its built-in AI features, or flagged by an industry-wide initiative for recognizing artificial media. This measure is aimed to help prevent users from attempting to circumvent the labeling process.

Responsible AI Funding

TikTok is also launching a $2m awareness program for professionals and groups to produce informative material about responsible artificial intelligence. This project will assist educational bodies focused on teaching programming and robotics.

Content Safety Approach

TikTok has supported its safety measures, amid discussion over plans to lay off a large number of content moderators in the United Kingdom. The company is set to cut hundreds of positions in its content moderation team in its British office, with labor groups and digital protection specialists raising concerns that people are being substituted by automated systems.

A senior executive clarified that human moderation would still have a role, but AI can safeguard staff by filtering out the most graphic content before it is viewed by humans. TikTok reported a significant reduction in shocking and graphic content handled by human moderators over the last 12 months due to the use of its automated systems.

It is vital to balance people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is the area in which a extensive automated help is proving valuable work at speed.”